Case Study

Transforming Steel: Webfox's Platform Reconstructs Red Steel's Operational Efficiency

Redsteel

Mar 17, 2025

Introduction

“Webfox completely transformed how we operate at Red Steel”

Webfox delivered a comprehensive, custom-built software platform for Red Steel, a leading structural steel fabrication specialist, streamlining their operations from lead management to completed projects.

Red Steel's commitment to technology and their complex project requirements made them an ideal partner for Webfox's expertise in developing robust, scalable solutions. 

The Challenge

Red Steel faced significant challenges in managing complex projects, particularly in ensuring seamless data access for both workshop and on-site teams.

The lack of a centralized system led to multiple software packages and inefficiencies in document management, project tracking, and communication, hindering scalability and real-time performance insights. 

Webfox delivered a comprehensive, custom-built software platform for Red Steel, a leading structural steel fabrication specialist, streamlining their operations from lead management to completed projects.

The Solution

Webfox developed a web-based platform that integrated project management, document control, parts and assembly tracking, and time and budget tracking.

This solution featured automated file synchronisation of CAD drawings and files, ensuring real-time data accessibility. The system's architecture was designed to handle complex data structures and automate key processes, including project initiation, file archiving, and reporting.  

Our Process

Webfox employed an agile development methodology, working closely with Red Steel to iterate on features and ensure the platform met their evolving needs.

This collaborative process involved regular communication and on-site visits to understand Red Steel's workflows. The platform was designed with future scalability and maintenance in mind, ensuring it could adapt to Red Steel's growth. 

Company using software and ai developed by webfox to streamline their processes and business

The Results

The system significantly improved Red Steel's operational efficiency, data accuracy, and providing real-time access to project data for all teams.

This resulted in streamlined project management, enhanced communication, and improved tracking of parts and assemblies, leading to measurable gains in productivity and cost savings. The platform's comprehensive reporting capabilities provided valuable insights, enabling better decision-making and strategic planning. 

The system evolved into its own SaaS product eSteel. Founder Bob Hawley now has other steel fabrication companies using the eSteel platform. 

Testimonial

“Webfox completely transformed how we operate at Red Steel. Our teams in the field struggled to access crucial drawings, causing inefficiencies. Webfox not only solved this problem by making all documents accessible on a single platform, but they also introduced capabilities we didn't even know were possible. Now, we've eliminated printing drawings entirely, and everyone, from the workshop to the construction site, works from the same information. The Webfox team truly partnered with us, taking the time to understand our business firsthand. Thanks to their expertise, our platform now does far more than I initially imagined, enabling significant growth and streamlining our entire process.“ 

Bob Hawley
Directer @ RedSteel  / Founder @ eSteel  

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"The team at Webfox are outstanding. They listen, they understand and they execute. The greater the challenge, the better they respond. I have no hesitation in recommending Webfox for your digital project."

Richard Martin

Founder @ Funeral Stream 

"The Webfox team truly partnered with us, taking the time to understand our business firsthand. Thanks to their expertise, our platform now does far more than I initially imagined, enabling significant growth and streamlining our entire process."

Bob Hawley

Directer @ RedSteel / Founder @ eSteel

"Webfox are fantastic. We were seeking a company that could do more than just web development, someone who could handle our complex API and deliver impressive graphics, even on a low-power platform. We couldn't find anyone else in New Zealand who could do this. Webfox took our hardware and design guidelines and developed a UI that exceeded our expectations, through concept drawings and iterations, arriving at a really neat end result."

Robert Turner

CTO & Co-founder @ Kwetta

"The team at Webfox are outstanding. They listen, they understand and they execute. The greater the challenge, the better they respond. I have no hesitation in recommending Webfox for your digital project."

Richard Martin

Founder @ Funeral Stream 

"The Webfox team truly partnered with us, taking the time to understand our business firsthand. Thanks to their expertise, our platform now does far more than I initially imagined, enabling significant growth and streamlining our entire process."

Bob Hawley

Directer @ RedSteel / Founder @ eSteel

"Webfox are fantastic. We were seeking a company that could do more than just web development, someone who could handle our complex API and deliver impressive graphics, even on a low-power platform. We couldn't find anyone else in New Zealand who could do this. Webfox took our hardware and design guidelines and developed a UI that exceeded our expectations, through concept drawings and iterations, arriving at a really neat end result."

Robert Turner

CTO & Co-founder @ Kwetta

"The team at Webfox are outstanding. They listen, they understand and they execute. The greater the challenge, the better they respond. I have no hesitation in recommending Webfox for your digital project."

Richard Martin

Founder @ Funeral Stream 

"The Webfox team truly partnered with us, taking the time to understand our business firsthand. Thanks to their expertise, our platform now does far more than I initially imagined, enabling significant growth and streamlining our entire process."

Bob Hawley

Directer @ RedSteel / Founder @ eSteel

"Webfox are fantastic. We were seeking a company that could do more than just web development, someone who could handle our complex API and deliver impressive graphics, even on a low-power platform. We couldn't find anyone else in New Zealand who could do this. Webfox took our hardware and design guidelines and developed a UI that exceeded our expectations, through concept drawings and iterations, arriving at a really neat end result."

Robert Turner

CTO & Co-founder @ Kwetta

"The team at Webfox are outstanding. They listen, they understand and they execute. The greater the challenge, the better they respond. I have no hesitation in recommending Webfox for your digital project."

Richard Martin

Founder @ Funeral Stream 

"The Webfox team truly partnered with us, taking the time to understand our business firsthand. Thanks to their expertise, our platform now does far more than I initially imagined, enabling significant growth and streamlining our entire process."

Bob Hawley

Directer @ RedSteel / Founder @ eSteel

"Webfox are fantastic. We were seeking a company that could do more than just web development, someone who could handle our complex API and deliver impressive graphics, even on a low-power platform. We couldn't find anyone else in New Zealand who could do this. Webfox took our hardware and design guidelines and developed a UI that exceeded our expectations, through concept drawings and iterations, arriving at a really neat end result."

Robert Turner

CTO & Co-founder @ Kwetta

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